The DIANA project’s visual identity reflects the core values of Erasmus+ CBHE: empowerment, sustainability, and inclusive development, with women as the driving force of rural entrepreneurship.
The visual identity of the DIANA project (Empowering Women through the Development and Implementation of Entrepreneurship in Rural Tourism in Kazakhstan and Uzbekistan) reflects the core values of Erasmus+ CBHE: empowerment, sustainability, and inclusive development.
The central female profile symbolises women as the key driving force of rural entrepreneurship. The project name DIANA is used as an acronym, strengthening the connection between the visual image and the project identity.
The woman’s flowing hair transforms into fields, rivers, and wheat ears, representing rural landscapes, natural resources, and cultural heritage of Kazakhstan and Uzbekistan. Light and sun motifs highlight women as a source of growth, stability, and innovation for families and local communities.
The logo communicates women’s empowerment, sustainable rural tourism, and capacity building for long-term regional development.
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