The final session was dedicated to Marketing Strategy, Digital Communication, Customer Experience, and Online Reputation Management within the framework of rural tourism entrepreneurship.
The training was informative and highly interactive. Participants actively engaged in the session, answered questions, shared their views, and took part in discussions and practical activities.
The session provided participants with useful tools for developing effective marketing approaches, strengthening digital communication, improving customer experience, and managing the online reputation of tourism businesses. The knowledge gained will support the development of competitive and sustainable rural tourism initiatives and can be applied in both professional and educational activities.
#DIANAProject #ErasmusPlus #CBHE #WomenEmpowerment #RuralTourism #Entrepreneurship #Innovation #CapacityBuilding #InternationalCooperation #Portugal #Porto #UniversidadePortucalense #SustainableTourism
